Modern Office

WHO WE ARE

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OUR TRAILBLAZINGHERSTORY

Breaking the glass ceiling in the 90s- especially in market research- was practically unheard of.  But MarketView Research's President and Founder, Gail Apkarian, had a vision she wanted to create.

Gail envisioned an organization that offers the breadth of resources found in larger companies with the service and business partnerships of a smaller, boutique firm. She was also inspired by the emergence of the internet and the possibilities it had for market research.

 

In 1999, Gail left a successful, 20+ year career at a top research firm to start MarketView Research. Looking to create a client-focused, innovative, tech-driven research firm, she set her sights on introducing top CPG firms to the power of online surveys- providing quicker access to consumer feedback than ever before. She began to create momentum. With a focus on quality product lifecycle research, she brought together research, online survey and programming capabilities which were unrivaled at the time- all focused on helping brands quickly ideate, gain critical insight on customers, and test products to help them go-to-market confidently.  And drawing on her strong relationships and great customer service, she quickly grew an impressive roster of top brand clients across categories- many of which still partner with MarketView Research today. 

Twenty-plus years later, MarketView Research continues to be the the go-to firm for product lifecycle research by driving innovation into everything we do. MarketView Research fueled the growth of some of the biggest and beloved brands in the market today. And with Gail still leading the way, the firm continues to blend its rich history in market research with innovative techniques, top-notch customer service, and smart research to bring clients the most meaningful and relevant insights to drive their product decisions. 

MEET OUR TEAM

AFFILIATIONS AND MEMBERSHIPS

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NEWS AND INSIGHTS