We Love IHUTs…Here Are 5 Reasons Why You Should Too
HELPING YOU INNOVATE, DIFFERENTIATE
Understand the appeal of your products today, so you can grow tomorrow
We are a leader in taste testing and product research. Named a 2023 Top Taste Testing Firm by Quirk's Magazine, we're best known for delivering rich and impactful insights coupled with a commitment to exceptional client service. Our team is passionate about helping brands understand what appeals to their target consumers. And we make the taste testing process simple for clients- handling everything from start to finish. Our experienced in-house teams provide the survey development and design, recruiting, product management, data collection/fieldwork, and analysis to ensure clients get the best possible feedback to drive products forward with confidence.
WHY CONDUCT A TASTE TEST?
Select the right flavors and ingredients
Your products have to taste great in order for consumers to buy. Taste testing helps narrow down the specific flavors, tastes, aromas and textures that appeal most to your customers so you can optimize your product formulation.
Achieve cost savings
With taste testing, you can determine if alternative or less expensive ingredients are a feasible to substitute without impacting appeal.
Ensuring exceptional product quality
Not only can you gauge how well your product is likely to perform when compared to the competition, but taste testing can also identify potential areas of improvement so you can elevate quality, create differentiation and build more superior products.
Launch products that deliver the most value to your business
Taste tests can help you go forward. Armed with deep consumer feedback you can determine which products have the best opportunity for success, help you differentiate, extend your line, and grow your bottom line.
TESTING ICE CREAM IN AUGUST?
NO SWEAT, WE GOT YOU COVERED.
Whether conducting an IHUT ice cream test in August to procuring and shipping hundreds of boxes of cookies, we've done it all. We've fine-tuned our taste testing process over 20+ years so clients can conduct testing with ease.
Full-Service Taste Testing Support and Expertise
From start to finish, we carefully handle your products, expertly design surveys that yield meaningful results for clients, and provide a seamless experience for respondents. Whether you need an IHUT, CLT or hybrid of both for your taste test, we handle every aspect - making it easy to plan, administer and analyze results for smarter, go-forward product decisions.
Product Procurement, Prep and Management
Send us your product directly or we can help procure them for you. And if your study requires repackaging, blinding, labeling, mailing, respondent verification or other specific requirements, we can handle it all for you. We are also well-versed and adhere to all health and safety protocols of today's taste testing environment.
Program, Survey and Questionnaire Design
We work closely with you to understand your objectives and goals- providing strategic recommendations on overall study direction, methodologies and analytics, and delivering effective, best practice questionnaires designed to elicit meaningful feedback.
Depending on type of study, we’ll field your study appropriately- either in person or online- to elicit honest and meaningful feedback to help with your decision making.
We will help determine who to recruit, how to recruit and the criteria needed to ensure we have the right audience ready and available to test your products.
Analysis and Reporting
With feedback in hand, our expert team prepares an in-depth report of findings along with actionable insights that can help optimize your product.