5 Trends Impacting Product Research in 2023
REAL-WORLD ECOMMERCE AND
SOCIAL MEDIA AD TESTING
OUR NEW RESEARCH REALITY
With a staggering 50% growth over the next 4 years- retail ecommerce is here to stay and is reshaping the face of the shopper and customer experience. In addition to our traditional product research expertise, we're getting you closer to customers than ever before- providing real-world testing environments with our eComm and Social Media Ad Testing Platforms- that get deeper insights into metrics including behavioral, purchase intent and share, and visibility.
OUR ECOMM TESTING PLATFORM
HOW IT WORKS
Study participants are launched from a survey to an instructions page where they are asked to complete a shopping task
They are redirected to an Amazon* natural environment where they search for specific category
Participants are split into test cells, each seeing a variation of the test object on a fully controlled SRP (search results page)
The test object product and others can be explored
After the shopping task participants are sent back to the survey to gather key measures
WHAT IT'S GREAT FOR
We can test anything, so bring it on. But our eComm platform is great to understand product awareness, consideration, and purchase share. You're able to test a number of key areas of the product lifecycle including:
AND WE CAN TEST ADS IN THEIR NATURAL ENVIRONMENT ACROSS SOCIAL MEDIA SITES
Be where your customers are. Social media companies are doubling down on ad spend- attracting consumers to their platforms and influencing what they spend, where the spend, and what they're saying about your products and services. Test out your ads on social media before you invest to see where you'll get the most return for your investment.