An Underutilized Qualitative Method in Product Testing
Depriving consumers of the product you’re testing! I know it sounds crazy but it’s a wonderful technique that really establishes a need...
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chungspruke
- Sep 15
- 2 min
Thinking Beyond the Category
Innovation and growth happen when we learn from others or do something out of the ordinary. This has always been a part of my research...
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chungspruke
- Sep 14
- 1 min
Rachel Martin Joins MarketView Research as Qualitative Insights Director
We are excited to announce the expansion of our qualitative research services. Rachel Martin joins the MarketView team as our new...
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chungspruke
- Jun 2
- 3 min
We Love IHUTs! 5 Reasons Why You Should Too
Creating and maintaining top notch products is the surest way to stay ahead of the competition. But to be top dog, smart companies test...
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chungspruke
- Jun 2
- 3 min
It’s All In Good Taste! How Taste Tests Can Optimize Your Product Development Process
Taste tests happen every day. You buy a new consumable product and try it. You order something new from a restaurant. Your taste buds...
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chungspruke
- May 5
- 1 min
MarketView Named a Top 20 Taste Testing Firm
We are pleased to share that MarketView Research has been named a 2023 Top 20 Taste Testing firm by industry-leading publication,...
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chungspruke
- Apr 20
- 5 min
Need for Deeper Insights and Partnership Create Big Opportunities for Traditional Research Firms
With the market research industry poised to grow to $100bn this year (up 30% from 2020 according to ESOMAR), and demand for research...
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chungspruke
- Feb 5
- 4 min
5 Trends Impacting Product Research in 2023
A new year with new opportunities on the horizon! Whether you plan to launch new products, reinvent old products, or reach new markets or...
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chungspruke
- Nov 16, 2022
- 1 min
MyOpinionNow.com 2022 Holiday Poll
The holidays are here! In our latest MyOpinionNow.com poll, we asked 500 consumers about the upcoming holiday shopping season and...
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chungspruke
- Nov 16, 2022
- 3 min
Got a Product to Test? Here are 5 MUST DOs for an Effective and Successful Test
On the surface, product testing seems pretty simple and straightforward. You have a product, you want to see what consumers think, you...
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