We are excited to announce the expansion of our qualitative research services. Rachel Martin joins the MarketView team as our new Qualitative Insights Director. Rachel brings over 15 years of consumer research and marketing experience to the team and will be instrumental in managing and growing our qualitative practice.
Innovative in her approach to qualitative research, Rachel combines traditional methods with new, advanced techniques- including Friend Groups, Facebook Groups, online discussion boards, and mobile ethnographies- to facilitate deeper insights and connections with consumers. Her vast category experience includes CPG, Beauty, Cosmetics, Food and Beverage, and Private Equity/ Venture Capital firms.
“We are thrilled to have Rachel join the team. Her proven track record of success is punctuated by her enthusiasm to apply innovative techniques to qualitative research, an emphasis on collaboration, and an unrelenting focus on ensuring success for her clients. Rachel’s extensive experience is a perfect fit for us as we continue to grow,” noted Gail Apkarian, MarketView Research's President.
Rachel received her BA in Adolescent Psychology from Bates College in Lewiston, Maine. When she’s not interviewing consumers, you’ll find Rachel working out or spending time with her kids (and encouraging them to work out with her!). A fitness enthusiast, she received her personal training certificate last year and loves helping people live a healthy lifestyle.
Connect with Rachel: rachel.martin@mvrg.com