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MarketView Celebrates 25 Years in Business


MarketView 25 year logo

MarketView Research, an award-winning research and insights firm, is celebrating its 25th year in business. The firm is the agency of choice for numerous Fortune 1000 brands globally– delivering impactful insights from consumers to inform product strategy, direction, and future performance.


Woman-owned and independent, the firm was founded in 1999 by President Gail Apkarian. Drawing from a 20+ year career at a top-ranked research firm, Apkarian had a vision to create a more customer centric and innovative research firm- underpinned by a company culture focused on strong relationships with both clients and employees alike.


Fast forward to 2024, that vision still holds true. Under Apkarian’s 25-year leadership,

MarketView has built a stellar reputation for client service, smart insights, and innovative

practices. An impressive roster of top named clients averaging 10+ years of partnership,

coupled with distinct honors as a Quirk’s Top In-Home Use Test Firm (2022) and Top Taste

Testing Firm (2023), MarketView continues to carve out a unique niche in a field of full-service

research firms. Brands across industries rely on MarketView’s tenured research team and

expertise to quickly ideate, gain critical insight on customers, and test products to help them

go-to-market confidently.


The firm continues to lean on its rich history in research and creating innovative techniques

and services to support clients’ evolving needs. In addition to its quantitative expertise, the

firm has expanded offerings to include a proprietary panel MyOpinionNow.com, qualitative

“The core of our success is our amazing team” says Apkarian. “Every day they bring together the best expertise, partnership and service to provide our clients with exceptional insights. I am honored to be working alongside such a talented, intelligent, dedicated, and driven team of professionals and look forward to what the future brings.”


About MarketView Research

MarketView Research is an award-winning, independent, and woman-owned research and

insights firm. The firm brings together a suite of custom quantitative and qualitative expertise to provide in-depth insights across the product lifecycle. With particular emphasis on product and taste testing, MarketView Research has fueled the growth of some of the biggest and most beloved brands in the market today. The firm blends its rich history in market research with innovative techniques, top-notch customer service, and smart research to bring clients the most meaningful and relevant insights to drive product decisions.

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