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MarketView Research Named a Top 20 IHUT Firm

Updated: 5 days ago


We are pleased to share that MarketView Research has been named a 2022 Top 20 IHUT (In-Home Use Testing) firm by industry-leading publication, Quirk's. Firms named on the esteemed list deliver the highest quality of IHUT testing capabilities and expertise in the research and insights industry.


"Our amazing, dedicated in-house team ensures that every detail of our client's product test is handled with care. We've fine-tuned our processes over 20+ years to take great care of our clients' products- handling EVERY aspect from start to finish- making it easy for them to get products tested safely and easily. We are extremely proud of the team and honored to be named a Top 20 firm," noted Gail Apkarian, President and Founder.


With the consumer product landscape more competitive than ever, product testing is vital to achieve product superiority and market share. Whether it’s prior to product launch or during other stages of the product development cycle, product testing can provide valuable insights on product efficacy, packaging, scent, flavor, product change detection and product experience. MarketView Research has conducted thousands of product tests across categories and industries over the last 20 years. We make it simple- clients just need to deliver their product(s) to our facility and we handle all aspects including:

  • Product delivery

  • Packaging

  • Labeling

  • Address verification

  • Shipping

  • Participant recruitment

Check out our featured MarketView write-up and the special IHUT section in the May/June issue of Quirk's.

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