An Underutilized Qualitative Method in Product Testing
Depriving consumers of the product you’re testing! I know it sounds crazy but it’s a wonderful technique that really establishes a need...
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DEVELOP AND ASSESS
ADVANCING YOUR IDEAS FORWARD
Top brands rely on product research to get it right the first time
Test before you invest. We'll help you zero in on the products, campaigns or initiatives that resonate most. Our team will validate your best ideas and identify which products/services offer the best market opportunities, maximize R&D efforts, and ultimately drive loyalty and growth.
SETTING YOUR PRODUCTS UP FOR SUCCESS
Concept Testing
Assess which ideas appeal to customers most, and whether you are delivering on product promise
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Product Testing
Gauge how well your product is accepted by customers, usage behaviors and any 'red flags'
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Claims Evaluation and Substantiation
Validate claims to further differentiate your products in the market ​
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Ad and Message Testing
Ensure your ads connect, attract, and engage with the right audience with the right message
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Name Testing
Find the perfect, most impactful and distinct name that resonates and will leave its mark
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Package/Shelf Testing
Identify the features and designs that stand out and will drive sales
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OUR INSIGHT WILL HELP YOU...
Maximize
time, resources and budget
Eliminate bad ideas quickly
Pinpoint best opportunities for growth
Accelerate innovation
Ensure alignment with consumer preferences
NEWS AND INSIGHTS
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