top of page

The Power of Qualitative Research for Product Innovation

Case Study: Consumer and Experts Perceptions in Oral Health 

Cover Qual Oral Health.png

This case study showcases how MarketView’s qualitative expertise delivers high-impact, category-defining insights in the oral health vertical. Through 18 in-depth consumer interviews and 4 expert interviews, we uncovered:

  • Clearly defined consumer segments

  • Exposed overlooked barriers to adoption

  • Identified compelling product innovation opportunities

​

FILL OUT FORM TO DOWNLOAD

WHAT'S NEW FROM MARKETVIEW

bottom of page