An Underutilized Qualitative Method in Product Testing
Depriving consumers of the product you’re testing! I know it sounds crazy but it’s a wonderful technique that really establishes a need...
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TRACK AND MEASURE
MEASURING BRAND HEALTH AND
MAINTAINING COMPETITIVENESS
Keeping track of your brand to outpace competitors
We'll keep your finger on the pulse of important factors affecting your brand and products- ensuring you are always staying ahead of trends, marketplace influences and competitors that may come your way. We'll track and uncover the WHAT and HOW of consumer so you can pivot strategies, make informed decisions, and drive growth.
INSIGHTS FOR YOUR LONG-TERM SUCCESS
Tracking Studies
Quantify changes, identify trends or measure the effectiveness of your brand, product, campaign or consumer preferences over time
Image Studies
Measure the perceptions of your brand and company to better understand your target's thoughts, feelings and expectations of your brand
Customer Satisfaction
Prioritizing your customers to grow your business and experience with your brands
Equity Evaluation
Better understand where we stand in the eyes of your consumers by measuring awareness, perception, consideration, customer experience and more
GETTING THE MOST FROM INSIGHT
Get point-in-time research and also gauge brand health over time
Inform strategy
Discover drivers of consumer behavior
Benchmark against competition
Assess impact of marketing campaigns
NEWS AND INSIGHTS
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