An Underutilized Qualitative Method in Product Testing
Depriving consumers of the product you’re testing! I know it sounds crazy but it’s a wonderful technique that really establishes a need...
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LISA MACKEY
Vice President, Client Service
Lisa has spent her entire 20+ year career at MarketView Research delivering actionable results to her top-tier clients. Her deep understanding of research, passion and commitment to excellence are at the core of what makes her a valuable partner to her clients.
She brings a breadth of knowledge across various study methods and categories, but product lifecycle research is where her heart is. She loves getting deep into the consumers brain to learn what delights them and what makes them tick. She has developed a keen ability to use that information to boost her clients’ brands and products.
When she’s not steering her clients towards success, Lisa loves spending time with her family and dog. Her nights and weekends are filled with attending her children’s sports and dancing events. She is also a Girl Scout leader and loves volunteering at her children’s school.
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