An Underutilized Qualitative Method in Product Testing
Depriving consumers of the product you’re testing! I know it sounds crazy but it’s a wonderful technique that really establishes a need...
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JOSE CORREA
Vice President, Technology Development and Operations
José is a trained engineer, holding several product design patents, including MarketView Research's survey research application. Since 1999, José has developed MarketView Research's proprietary electronic survey application and has spearheaded MyOpinionNow.com, the company’s online panel. His responsibilities include management of the survey programming staff, development and implementation of the online research platform and IT strategy/architecture.
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