We are excited to announce a new addition to the MarketView Research family. Jessica Cardella has rejoined the team as Senior Vice President. In her role, Jessica will be responsible for executing the firm’s growth strategy, and will oversee operations, client service and marketing efforts with a focus on continuing to optimize MarketView Research's offerings and increase brand visibility.
Jessica brings a wealth of strategic leadership and client service to this role having spent her career on the supplier side at full- service research firms including Leflein Associates Market Research, and also MarketView Research (in 2003). She couples this with a strong collection of research methodology and design expertise across various categories. Specifically, Jessica has a significant emphasis on product lifecycle research- concept testing, claims substantiation, packaging design tests, advertising research and product evaluation studies- which are at the core of MarketView Research's capabilities.
“We are thrilled to have Jessica back at MarketView Research. She has an exceptional background in research combined with great strategic vision. Her hands-on, high-visibility approach is a perfect fit and aligns with our vision for our brand and accelerated growth” noted Gail Apkarian, MarketView Research's President.
"I am very humbled and excited to be back with such a talented leadership team" Cardella said. “MarketView Research has a tremendous growth opportunity in front of us right now. Even with the significant rise of quick-turn, consumer feedback SaaS platforms, we are seeing new categories and brands emerging that require hands-on, accurate product testing with deep analytics across the whole product lifecycle to gauge consumer behaviors and opinions. For over 20 years, MarketView Research has been a proven leader in this space and is well-poised to capture these new markets” she added.
Jessica received her BA in Communications from Marist College, and received her Masters in Political Science, Survey Research from the University of Connecticut. In her downtime, Jessica loves spending time with her family and pets, and giving time to numerous non-profits.
Read Jessica's Bio Connect with Jessica: jessica.cardella@mvrg.com