Business Plan

CONCEPT RESEARCH

TEST BEFORE YOU INVEST

95% of products fail...we'll help make sure yours isn't one of them 

 

We'll help you zero in on the products, campaigns or initiatives that resonate most.  Our team will validate your best product ideas through a concept testing research to identify which products/services offer the best market opportunities, maximize R&D efforts, and ultimately drive loyalty and growth. 

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SETTING YOUR PRODUCTS UP FOR SUCCESS

Concept, Idea or Platform Testing

Great for when large numbers of products exists and you need to decide which ones will make it to the next phase of development

Concept or Positioning Test

When small concepts or positioning statements exist and you need to understand the areas of consumer appeal and areas to optimize or refine. 

Concept Fit
Testing

Surveys (in-home or Central Location Test) of a winning concept or prototype to determine whether or not it delivers on the concept's promise

Our seven- step process ensures......

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WHY CONCEPT RESEARCH IS IMPORTANT

Maximizes
time, resources and budget
Eliminates bad ideas quickly
Pinpoints best opportunities for growth
Accelerates innovation
Ensures alignment with consumer preferences

SURVEY DESIGNS WE USE

We'll customize your survey design based on your unique needs, budget and requirements of your project. 

NOTE- DO WE EVEN NEED TO INCLUDE THIS? WHAT ABOUT TURF, MAXXDIFF, 

Monadic Testing

Takes your entire target audience or a subset sample and introduces them to a single concept

Paired Comparison 

Research design that yields interval-level scaled scores that are created from ratings made by each respondent for all possible pairs of items under consideration.

Sequential Monadic

Shows your entire target audience or a subset sample either all of your concepts or a fraction of them—with at least 2 concepts being shown at random. Each concept receives the same set of follow-up questions. 

Protomonadic

The protomonadic design starts just as a monadic test, but is followed by a paired-comparison. 

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