TEST BEFORE YOU INVEST
95% of products fail...we'll help make sure yours isn't one of them
We'll help you zero in on the products, campaigns or initiatives that resonate most. Our team will validate your best product ideas through a concept testing research to identify which products/services offer the best market opportunities, maximize R&D efforts, and ultimately drive loyalty and growth.
SETTING YOUR PRODUCTS UP FOR SUCCESS
Concept, Idea or Platform Testing
Great for when large numbers of products exists and you need to decide which ones will make it to the next phase of development
Concept or Positioning Test
When small concepts or positioning statements exist and you need to understand the areas of consumer appeal and areas to optimize or refine.
Surveys (in-home or Central Location Test) of a winning concept or prototype to determine whether or not it delivers on the concept's promise
Our seven- step process ensures......
WHY CONCEPT RESEARCH IS IMPORTANT
time, resources and budget
Eliminates bad ideas quickly
Pinpoints best opportunities for growth
Ensures alignment with consumer preferences
SURVEY DESIGNS WE USE
We'll customize your survey design based on your unique needs, budget and requirements of your project.
NOTE- DO WE EVEN NEED TO INCLUDE THIS? WHAT ABOUT TURF, MAXXDIFF,
Takes your entire target audience or a subset sample and introduces them to a single concept
Research design that yields interval-level scaled scores that are created from ratings made by each respondent for all possible pairs of items under consideration.
Shows your entire target audience or a subset sample either all of your concepts or a fraction of them—with at least 2 concepts being shown at random. Each concept receives the same set of follow-up questions.
The protomonadic design starts just as a monadic test, but is followed by a paired-comparison.