Wooden Stairs

ITERATIVE & SUBSTANTIATION RESEARCH

MEASURING ONGOING AWARENESS AND
MAINTAINING COMPETITIVENESS

Keeping track of your brand to outpace competitors
 

We'll keep your finger on the pulse of important factors affecting your brand and products- providing early warning tools, a ranking tool, a measure of short term impact and a decision making fact generator. Running on a monthly or quarterly basis, we'll continually uncover the WHAT and HOW of consumer trends so you can quickly pivot strategies, make informed decisions, and drive growth. 

And when you're ready to assert a claim about your product on marketing materials, we'll ensure it's legally sound, with supporting evidence, data and insights to back it up so you can confidently use it in market. 

Image by Jason Leung

INSIGHTS TO KEEP YOU AHEAD

Ongoing Trackers

Stay on top of emerging trends impacting your products and brand

Attitude and Usage Studies

Spot future opportunities quickly through a deep understanding of your market and potential new customers on the horizon

Customer Satisfaction??

Prioritizing your customers to grow your business. 

Claims Substantiation

Validate claims to further different your products in the market 

GETTING THE MOST FROM ONGOING INSIGHT

We can test anything, so bring it on. But we're particularly well-versed in highly complex, regulated, or time sensitive product testing and have it down to a science for products like: 

Track performance over time
Inform strategy
Discover drivers of consumer behavior
Benchmark against competition
Assess impact of marketing campaigns

WHAT'S NEW