From "research basics" to advanced multivariate techniques, Jay's strength is deeply rooted in custom research design and implementation. As a member of the MarketView Research team since 2007, Jay has brought a wealth of experience to the organization. In his 30+ years in the industry Jay has partnered with his clients, leveraging his experience and providing a fresh, innovative approach to their business needs. His most recent position before joining MVR was SVP of Client Service at Shifrin Research (now Ipsos) where he specialized in the food and beverage categories.